Cookie Policy

1. Introduction

This Cookie Policy explains how Pathway Medical ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at pathwaymedical.com (the "Website"). This policy explains what these technologies are, why we use them, and your rights to control our use of them.

By continuing to use our Website, you consent to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, please adjust your browser settings accordingly or refrain from using our Website.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.

Cookies set by the website owner (in this case, Pathway Medical) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable basic functions like page navigation, secure area access, and remembering your cookie consent preferences. The Website cannot function properly without these cookies.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve our Website's functionality and user experience.

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language selection, and region. They may be set by us or by third-party providers whose services we have added to our pages.

3.4 Marketing Cookies

These cookies may be set through our Website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device.

4. How Long Do Cookies Stay on My Device?

Session Cookies

These are temporary cookies that remain on your device until you close your browser. They are used to maintain your session state while you navigate our Website.

Persistent Cookies

These cookies remain on your device for a set period specified in the cookie. They are activated each time you visit our Website. The retention period varies depending on the cookie's purpose:

• Essential cookies: 1-12 months
• Analytics cookies: 2 years
• Functional cookies: 1 year
• Marketing cookies: 90 days to 2 years

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Website, deliver advertisements, and so on. These third parties include:

• Google Analytics: For website analytics and performance monitoring
• Google Ads: For advertising and remarketing services
• Facebook Pixel: For social media integration and advertising
• LinkedIn Insight Tag: For professional network advertising
• Cloudflare: For security and performance optimization

6. How to Control Cookies

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

• Alert you when cookies are being set
• Block first-party or third-party cookies
• Block all cookies
• Delete all cookies when you close your browser

6.2 Browser-Specific Instructions

Here are links to cookie management instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

6.3 Opt-Out Links

You can opt out of certain third-party cookies:

• Google Analytics Opt-Out
• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out

7. Impact of Disabling Cookies

Please note that if you choose to block or delete cookies:

• Some parts of our Website may not function properly
• You may not be able to access certain features or services
• Your user experience may be significantly impacted
• You may need to re-enter information each time you visit
• Your preferences and settings may not be saved

8. Other Tracking Technologies

8.1 Web Beacons

We may use web beacons (also known as pixel tags or clear GIFs) in conjunction with cookies. Web beacons are tiny graphics with unique identifiers that help us analyze user behavior and measure the effectiveness of our content.

8.2 Local Storage

We may use local storage technologies like HTML5 local storage to store preferences and improve your experience. Unlike cookies, data in local storage doesn't expire and remains until explicitly deleted.

8.3 Server Logs

Our servers automatically collect certain information when you visit our Website, including your IP address, browser type, operating system, referring URLs, and pages viewed.

9. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, our Website does not respond to DNT signals, as there is no universally accepted standard for how to respond to such signals.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:

12. Additional Rights for EU Residents

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR) regarding the use of cookies and similar technologies. These include:

• The right to be informed about our cookie usage
• The right to withdraw consent at any time
• The right to object to processing based on legitimate interests
• The right to lodge a complaint with your local data protection authority